News

Germans want to pay more for meat, dairy and eggs

24-05-2023

New structure solves various issues at once without raising consumer expenses
 
A broad majority of 56% of the German consumers is willing to pay a higher price for regular meat and dairy...

TAPP event in Berlin presenting two reports on food tax reform

23-05-2023

Today, the TAPP Coalition presented two crucial reports in Berlin advocating for a fair and true price on meat and dairy and reduced costs for healthy, plant based food. This diverse...

Health costs 7.5 euros per kg red meat overconsumption

18-04-2023

Research by WUR (Wageningen University) and ‘True Price’ shows that the health costs of meat consumption are considerable. For red meat, the WUR and ‘True Price’ estimate that the health...

TAPP reports on fiscal reform foodprices presented in French Parliament

17-04-2023

Are the French inclined to pay more for foods made from animal proteins and less for foods of plant origin? 65%: French consumers are mostly in favor of the tax reform of food prices –...

New plan launched in Brussels for EU food price reform

23-03-2023

Consumer backs EU-initiative: higher prices for animal based proteins and lower for plant based food
 
New structure solves various issues at once without raising consumer...

57% West-Europeans support a meat tax - if healthy food will be cheaper

23-03-2023

Around 60% of German, French and Dutch consumers are willing to pay a higher price for regular meat and dairy in order to reduce prices of plant based or organically produced food. This...